The problem previously was that we couldn't come up with a neutral name. I think it will still be very hard.
I wouldn't elect any brand like Jupiler or Ethias or so. It's commercial, this game is fun.
I guess the best way to go is to either take the name of a very succesfull Belgian Basket player.
or take something we Belgians like and put it in English...
maybe the name for the cup: name-cup
and something we like for our first division.
Maybe Lions division , but then again, the Walonian part has a rooster, no?
I think a griffin comes closest to a mix of a rooster and a lion, so we might call it Griffin League.

Or, if it's not to soccery: Devil's League
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