I think you are right...on top of that, some people i have showed the game to, and spoke to about the game, think I am crazy for being so into something that has no action on the screen. They don't seem to understand how detailed and how much action there really is without getting into it.
I personally feel like the BB creators snuck into my brain somehow and created a game that is perfect for me!! That said, what I know now, and understand now, is light years ahead of what I knew and understood of this game when I first started. So for some, that this game may not be a perfect fit for, they won't try it long enough to fully understand it,and get hooked, which is a shame.