Maybe this is already the case, but I doubt it, so here goes the suggestion.
How about TV games draw different kind of fans to the arena. Celebrities get their courtside seats to be seen on TV, while less well-off fans might decide to stay home and watch it on TV, save some money that way.
So I suggest a boost in high priced seats and a reduction in low priced seats sold for TV games.
"Air is beautiful, yet you cannot see it. It's soft, yet you cannot touch it. Air is a little like my brain." - Jean-Claude Van Damme