I have always been in favour of this. They have renamed players before. Some were as part of a competition. Another was when someone complained that their player called "Coon" was a racist name and so he was edited and that name was removed from the database. It takes a manual edit, but lets say it takes 30 seconds to do but they earn $5, that is $600 an hour not a bad rate really. I think $40 is way too much, I could get an entire new game for that.