Ever want a player but the auction ends at 3am your time and you can't be there to bid on him.
Well now that Buzzer Beaters is introducing the Maximum Reserve Bid you never have to worry again. Just go ahead and enter your maximum bid and walk away knowing that your bid will automatically increase incrementally to your maximum. You never have to worry that you will not get the player for the cheapest possible price and you don't have to worry that you don't get to enter the most you'd pay for a player. (Same way that Ebay works)
Don't worry, you can still bid as normal if you like, this is just another way to make sure you have a shot at the player or staff member you want. Let's look at an example.
Ted is scouring the TL looking for a 19yo MVP SF when he finds Max Bid for sale. Ted places his bid as usual but he also enters a larger number in the box marked Maximum Reserve Bid. $35,000 is his price (because everyone has a price) and Ted closes his computer to get a good nights sleep knowing that he will keep bidding. Wait, Stacey has also entered $35,000 for Max. Who get's the last bid? That can be answered by who entered the bid first. If Ted placed his bid at 12:00:00 and Stacey placed her bid at 11:59:59, Stacey would get Max for $35,000 (all times zones would be based on Boston time because, that's how BB rolls!).
Now Ted, Stacey, and you never have to worry about bidding on a player or staff member again!