In my opinion as soon as the finals are finished, season is over and the pro- and demoted teams should receive the TV money and merchandise from the league they are pro/demoted to.
Like it is now, demoted teams get a head start and promoted teams miss out on a good chunk of money.
Größter Knecht aller Zeiten aka His Excellency aka President for Life aka Field Marshal Al Hadji aka Lord of All the Beasts of the Earth and Fishes of the Seas aka aka Conqueror of the Buzzerbeater Empire in Europe in General and Austria in Particular