I think it's best to just take the long view of the PR manager and assume that whatever is involved in PR, including special fan appreciation nights, happens as a matter of course over the season without managers having to get involved in the details. Making sure we set our lineups and get our training straight and set ticket prices and all scout the TL and all the things we do keep us pretty busy as it is. Setting special nights for the fans is something only managers with extra time can take advantage of, and even if it's not in the details of what the PR manager does, I'm content with assuming that it somehow gets caught up in the general PR level.
But again, I like the thought of adding something personalized to the game.
Don't ask what sort of Chunks they are, you probably don't want to know. Blowing Chunks since Season 4!