I am finding it very hard to find a good point of comparison for the potential boost in attendance after promoting. I can't go back and see how much other teams increased prices after promotion for that initial period, so I can't tell what their attendance numbers were based upon. Also don't know when they increased capacity.
So I am trying to decide if it's better to err on the conservative side with the increase or go a little farther out and hope the fans pay the prices.
I'm currently at 10-32-103-750 and last season I sold everything but 8 luxury boxes consistently (I realize I could have dropped the price on those and sold more but ended up with the same net proceeds, basically).
I'm considering a push to 12-35-115-850. Based on my league, I think those are in line with what other people charge. If we struggle, then we might have to pull back later. Maybe that lower tier price should be higher, like $40? The courtside up to $120 maybe?
I feel I've done a lot of research, but the tools don't really predict the effects of going too high or the lost potential revenue by not raising prices enough after promotion.
I'd appreciate some advice from those who have done this, because it's clearly not all science and formulaic. Thanks!