I'm going to disagree on this one. If you win B3, the ultimate championship, Then I think having a lifetime pass is a great reward. It's like in golf, if you win the Masters you can play in the Masters for the rest of your life. Even if you're 70 and can't hardly shoot 100. You are always part of the club.
Those who are complaining about the money they could potentially get are worrying too much. You only get $20K per win. If they are fielding a good team then maybe they collect $100K or so. If not then they will get very little. $20K doesn't go very far in this game, its not much of an incentive.
The problem I saw though is that there are some past winners who have quit, their teams were botted, and then resurrected as a new team with a new owner. I think I saw a couple where the new owner was getting the free admission. Now that's wrong and should be fixed.