ofcourse.
But I think this is the case with all studies.
studies are an investment which means it costs you know, so you can benefit in the future.
I think many at this moment are experimenting no various things knowing that it's posibly not the best for their team, just to find out what they can do best in the future. Others will noly do what they think is best and don't find ouit new things until they read about other's findings and switch when they see something is better.
Everyone is free to do as he pleases, but I don't doubt there are enough willingly to sacrifice a little in order to gain much. The ones who won't will benefit afterwards as well, but hey, that's the way it is. ;)
They are not your friends; they dispise you. I am the only one you can count on. Trust me.