Again, thanks for all the help!  I'm going to read through this thread again in case I have missed anything.  :)
In the meantime...  Staff.
The strategy I'm developing at the moment is similar to how I started on Hattrick: to focus on earning money and building my fanclub.  I'm not interested in results or paying huge player salaries.  There are enough bots in this league to win a few games each season!
With that in mind, here are my startup staff:
Logan MacKendrick
Doctor
Skill Level: 1
Speciality: None
Last week's salary: $ 2 455
This week's salary: $ 2 479 	
Michael MacKean
Trainer
Skill Level: 1
Speciality: None
Last week's salary: $ 2 455
This week's salary: $ 2 479 	
Adam MacHugh
PR Manager
Skill Level: 1
Speciality: None
Last week's salary: $ 2 455
This week's salary: $ 2 479 
And some questions:
1.  Does my strategy sound sensible for a startup team?  I'll move onto playing to win eventually, but just not quite yet.
2.  Due to my strategy I don't think I need a better doctor.  Right?
3.  I guess a Trainer and a PR Manager are required though.  What levels would you recommend?
4.  I haven't checked the transfer market yet, but I guess specialities come at a price...
5.  Do you have any other tips or advice regarding staff?
Cheers, folks!  :)