One of the main challenges presented to managers in this game is to create a competitive basketball team while also balancing your finances. The developers of the game do not wish to make it so that very manager can have great players, top coaches, and sold-out arenas. They have stated time and again that there are many paths to success, but they are neither going to tell you how to get there nor make it a cookie-cutter formula. You have to make choices. You can field a staff that makes less than $13000/wk total (for all three members combined.) It is your choice. You can have expensive staff and cheap players. You can have cheap players and expensive staff. You can have a mix of the two. I have a mix, leaning toward cheap staff.
As for your specific situation, you have the highest salary in your league. You could sell your one big salary player and replace him with two players with a combined salary of half what he makes who would make your team better, if you do it right. Your top four largest salaries are all centers, while your guards make $5k at most. You could cut your team salary by 25k and have a better team, in my opinion.
Also, you lowered your ticket prices, but might have overshot on the bleachers. Try $12 at the next salary update. Just my opinion.
There are all kinds of threads regarding potential and salary correlation. There is a wealth of information on the forums on a variety of subjects. An excellent place to start is this thread-
(http://www.buzzerbeater.com/community/forum/read.aspx?thr...).
Once I scored a basket that still makes me laugh.