i think qatar has shown that they are a nation fully obsessed by sport, is there any major sport they havent hosted?
there is also a huge ex-pat community there and english is quite a common language so there is potential there as well
finally a funny story about qatar
my buddy and i had been traveling for a month in the middle east many years ago through places like iran, oman, uae, bahrain etc
nothing in the middle east seemed to work the way it does in australia
anyway we were in doha airport and there was a pizza hut there and we were hungry
i said to my friend "ill ask if they have any pizza?"
he proclaimed "you are so stupid, its pizza hut, of course they have pizza"
i asked the worker "do you have pizza"
"no sir, but we do have chocolate biscuits"
moral of the story - never expect things in the middle east to be the same as elsewhere - they are no barbados