I'm not really opposed to Utopia as a name per se, but I can see why people react to it the way they do.
For those who are believing in the fantasy of the game, the nations of BB ACTUALLY represent the real world nations, the users are supposedly from those nations. Like a real world cup or FIBA tourney etc. its pitting players (managers) of different nations against each other. Nevermind its based arbitrarily on IP address and nevermind that in the real world people play for their nation of nationality NOT the nation they live in....(like how many of the micronations are not actually representing managers of those nationalities but rather x-pats of English speaking countries. Or like how many of USAs most active managers just live there and are of other nationalities...)
Imagine if FIBA made a Utopia team and filled it with a hodpodge of players from all over the world, such that it looked like the spurs of the past decade or so.
Personally I don't like the whole nationalities in BB to begin with. I think its fake and stupid. Nobody signs a contract at sign-up guaranteeing their nationality, identity, allegiance etc. etc.... Its all make-believe no matter what. I think they should have one massive structure of leagues, period. Or break it up by languages, regions and time zones. They could have like French, Italian, German, Russian, Chinese, Spanish-Europe time zone, Spanish-Americas time zone, Portuguese, and a bunch of English for different time-zones. Or something. The nation thing is lopsided, unbalanced in the regions, plagued by constant cheating and so on. We only have 30k users now, IMO that really is only enough for about 10~30 full nations. They could get away with 50 or so, especially if they have hopes of getting back up to 30k users or so...but with the current rate of decline...BB might have around 10k users in 2 years...
At that point it should be like 10 'associations' (not nations) which represent the major languages and time zones.
As far as NTs, if they really want to do that, they should have it all based on LA work and let people pick their team flag from supported nations. In that case they would just need one dedicated LA for any nation/language group they wanted to offer for BB. The LA translates the manual, creates name database, then they could be granted the ability to have their team of that nation, players drafted, an NT, a cup etc.
That is just how I see it though.