BB is a game of delayed gratification not instant. For the first couple of seasons I had a team I really did not get into it because of the languid pace. But once I got used to the pace it made a lot of sense, I actually have come to really appreciate the ebb and flow.
What needs to be done is to find a way to give us more between contests. I think this site should make moves towards being more about basketball in general, IE news/opinions from around the globe, there are lots of guys who will do write-ups for free and having this turn into not just a game but a site for international basketball news would give us the potential to reach a whole different audience. Plus that could be done without monkeying around with the GE. I think this combined with a soft sell approach to join the game will bring us more users.