A mentoring program or longer "newbie guide" might help with the retention. Obviously if people sign up they're interested, but the interest may wane with confusion. The best-run companies are aware that ensuring you keep the people who already use your product is vital to successful growth. It looks like the USA userbase has dropped by about 2.5% since last weekend?
I'm sure - and I'm sure you're aware - that there's better retention with HT users because the games are similar in a number of areas... most particularly that HT users understand this is a long-term commitment and realize immediately that you don't blow all your money on new players or a stadium upgrade. I'd think that getting newbies into a mentoring program asap would be a good first step.
Also, how's your ranking in search engines and have you done an SEO? "Buzzerbeater" comes up #1 in google, but people already have to know the exact name of the game (and it ain't "buzzer beater"). I only did a quick check, but couldn't find BB listed in the first few pages when searching "basketball simulation." I did find this link
http://www.google.com/Top/Sports/Fantasy/Basketball/Simul... which would allow you to add BB into a nice area on the google search... and appears to be free. In fact I almost registered you myself, but it's really not my ball game (so to speak).
Oh, and I'd definitely point out in your site description that you can "watch the results of your management decisions with our live play-by-play match viewer." -- or something like that. Point out what sets your game apart from the rest!
Oops, back to work for me.
:-)
Edited by WTDawg (11/8/2007 10:22:36 PM CET)Last edited by WTDawg at 11/8/2007 10:22:36 PM