if that team is for example newly promoted, has small arena and spends all it's money to have competitive roster
...then they aren't managing their team properly.
There is the promotion bonus to help teams that move up a division. Also, a part of the fan survey is for "last season". If a team promotes, they will score highly there. I don't think it's realistic to move up a division and to expect to do well in that division straight away. It should be something that you have to work up to.
If a team makes good decisions, they should be rewarded. If they make bad decisions, they should be penalised. The fan survey is a fundamental part of this.