I thought the reason it is run in an older version of the GE was because it's arcade-mode, but then that doesn't make sense; PL games are arcade-mode, and they use the present GE.
I wouldn't mind seeing it competitive (i.e., both teams don't have 90 friggin points at halftime), and I also wouldn't mind having an MVP of the game. It would also be nice, as someone said, to have these games tie into a team's weekly merch revenue. You know, like real life.