Hopefully someone with better information will come along with a better answer.
I just finally started winning, and have been selling out courtside for a few games now. I've raised ticket prices (as it is waaay cheaper than arena expansion), but the change won't go into effect until next month, so I have no data on whether or not it effects the number of fans in seats. My current prices are 10/35/100/(800), changing to 12/40/125/(800) [using parenthesis on luxury boxes since I have none, and therefore the price of said tickets is irrelevant].