We might not see the BBs effort, but I do not believe they are doing nothing. What many people do not understand is that the game is not about the top 2500 teams. It is about the middle 40000, and making the game playable for those managers is more important than satisfying the possibly more vocal upper echelon of teams.
Also, I don't think your comment about fairness makes any sense at all. They owe nobody anything, except perhaps their loan officers.