He is in Div II. and his arena is very small. He can easily fill 1000 more seats. Maybe he wouldn't even need to lower his current prices. Even if so, one gains more profit with almost filling the arena at low prices than having a half filled arena with huge prices.
Okay, he has only 300k $ available now. But I assume, since he is in Div II. and his players have very low salaries he makes huge profit each week. So 1000 more seats (which was actually just a random number) is not really far away for him.