OK, so if last season I had around 860 season ticket holders and now I have around 960 what does that tell me?
Is this an indication that the overall average attendance this season will be slightly higher than last season?
Is this an indication that I can raise the price of my tickets?
Are these ticket holders mainly VIP's and fans who buy the more expensive tickets?
Because if all it tells me is that I will have a minimum of 960 people attending each game, that doesn't relly help with anything at all... The moment when I have around 1000 people coming to games is when I would throw in the towel... :)