For example I only have 3 balls for 'afraid star players will be transfered', Even though the last time I sold sold anyone other than a just drafted scrub being 9 months ago irl (June 2015) and I'm sure many others are still getting crazier examples.
I'm not saying changing the system is easy but it would definitely help the process of merch, PR and attendence. It needs some balance and reward for both homegrown but also superstar foreign players.