I can easily the site and all it´s features by smartphone and I use it about once month to check for boxscores while i´m away. Pretty sure that won´t change if I access via app.
An app would be awesome, but it's clear that there are no such resources. However, what I think *would* be an amazing development is a mobile website with only *one* feature: a *giant* login page . As it is, you have to zoom onto the left corner, struggle to enter your data, and the you click "Forgot my Password" instead of login.
I guess it's the poor game design, lack of development, no communication with BBs. Focusing now on advertisment has no sense, bb will eventually just loose current users, and the new ones will leave as soon as they find out the problems with this game.Fix the game, then advertise.