I cannot find anything wrong with it even if they do manage to avoid each other until the later rounds. It rewards a specific group of users, the champions. People who excel in the game by winning.
And it is for one season. Past winners no longer get to participate next season, only current winners. So unless a team is completely dominating a particular country (Well, kudos to him/her), which is unlikely in the established 'big' countries like Italy, it's a weel thought out reward scheme.