... all other things being equal, seat pricing has an elasticity lower than -1, so when you lower ticket prices, by a certain percentage, the volume of tickets sold increases by a higher percentage.
Of course, once you hit rock bottom on ticket price, and have strong fan survey results, and STILL have empty seats, it is at that point that you are really only building seats for a future promotion (or playoffs, as they draw larger crowds than regular season).
There, that's the type of constructive response I hoped to see. Too bad others can't follow your example, instead of just attack (even moderators, whom you would think would be more responsible than that).
Yes, I agree with your point. I think if you are experiencing empty seats you can mitigate the loss by lowering your ticket prices, thereby recouping
part of the money you spent on those seats. Since you still have some empty seats (although fewer) and since you have lowered your prices, the recovery is only partial, but your situation isn't
as bad.
No one has yet said that empty seats producing no revenue is a good idea. The first person who does will give us all a good laugh and lighten the tone of this thread.