I don't see what the problem is -- if you're winning a lot, and he isn't, you're receiving way more money from gate receipts.
I do not agree, I think he takes in preatty much the same as me looking at his attendence-
His ticket prices are lower.
If you ask me, the STH system is designed to provide a level field for competition. You won't be allowed to have significantly more STH than any team in your league -- they're supposed to be able to compete with you.
Making the division semi-finals and the cup final is not too shabby at all, so your rival is doing pretty well.
And again, if you're winning the cup, and winning the league every season, you're making about roughly $1,000,000 per season that your rival isn't making. I think this is a handsome reward for your efforts.
"I don't know half of you half as well as I should like; and I like less than half of you half as well as you deserve."