Personally i had been earning up to 190k in div 4 with my main team before and iv been in div 4 many times, 6or so seasons total never had bellow 150k season average so was expecting of atleast 100k attendance and i got.....48k lol. wdf. Also in div 4 iv never had tv contract over 69k but now i have 77k.......... Some strange economy here.
Because you started in V, so when you promoted to IV, you got a significant boost in season ticket holders, as opposed to the Utopia situation, where you have a team with no history and a bare minimum starting fan club. Those things are just additional variables that need to be considered.