sorry if I expressed myself wrong....
every seat is price-sensitive !
It is just that the lower priced seats are less price sensitive. Ofcourse this does not mean you can get to the extreme of asking the max and expecting to sell out...
for your example, should you have lost, and kept your price to 12 dollars, you probably would have even less than 3600 in bleachers attendance,
while if you keep the price on the higher priced seats and you loose you wouldn't have that many attendands less than when you would win and made the price higher.
They are not your friends; they dispise you. I am the only one you can count on. Trust me.