after you said this i did a little bit of digging. I had the same level PM manager all year. And a fairly stagnent lineup. here is my merchanidise stats for last season with activities associated with it.
2/13/2012 Weekly Merchandise profit $ 50 079 Won 1 game
2/20/2012 Weekly Merchandise profit $ 55 098 1W, 2L (cup game)
2/27/2012 Weekly Merchandise profit $ 51 078 - Bought a new player from overseason in this week. 2L
3/5/2012 Weekly Merchandise profit $ 51 531 - Sold an aussie player here. Note - Id drafted him and had him since season 11! 2Wins
3/12/2012 Weekly Merchandise profit $ 50 609 - 2W
3/19/2012 Weekly Merchandise profit $ 50 572 - 1w, 1L
3/26/2012 Weekly Merchandise profit $ 48 603 - 1W, 1L
4/2/2012 Weekly Merchandise profit $ 47 703 - 1L (All star week. had one guy in all-star team)
4/9/2012 Weekly Merchandise profit $ 45 511 - etc
4/16/2012 Weekly Merchandise profit $ 46 101 On average, 1W, 1L for rest of season.
4/23/2012 Weekly Merchandise profit $ 46 791
4/30/2012 Weekly Merchandise profit $ 39 184
5/7/2012 Weekly Merchandise profit $ 36 955 Playoffs! lost that game.
5/14/2012 Weekly Merchandise profit $ 37 791 - no games this week.
Thought it was an interesting exercise to have a look at this. As you can see, my merchandising was clearly influenced by me selling my aussie draftee... But it wasnt influenced straight away, it was a very gradual decline over the season. There was one week, the week of the 23rd of April, where mechandising went up (oh and again last week). So i wonder, if its related to number of minutes that players play in the week as well? Suppose that would make sense.
anwyays... food for thought!