I was wondering how that was going to turn out. Good stuff! You'll definitely want to bank enthusiasm pretty much straight through the finals, since nobody on your side of the league should be able to give you any challenge.
I would definitely consider lowering your price on courtside seats at least a little. Our arenas are pretty eerily similar (though I'm in construction again), except I've got a lot more courtside and I overpriced those a bit too much also. I can say that at $105, I've been mostly around 110-130 this season, and given our similar league positions and team ages, I figure that should be the same. Maybe if you go to $110 or so, that'll get you around that magic 99% full number.
I can't really suggest anything as far as teambuilding goes. My league is such that I really don't need to invest anything in players yet to promote, so I'm just chucking money into my arena almost every couple of weeks. I still don't think I'll get near that 10k figure mentioned earlier in the thread, and I'll probably be hurting my first season in IV, but if your goal in this game is to promote up to higher leagues in the long term, investing money into the club's foundation is likely better than buying players who won't be useful when you get to the higher leagues. Granted, a balanced approach is probably best, especially if you didn't walk into a league with a welcome mat for promotion.
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