There are some teams that prefer to play terrible for a season, get a nice draftpick, save a lot of money by hardly paying salaries and then later they invest all that money to perform better.
The Salary floor discourages it. Also, your fans usually don't really like it either which costs you money as well.
So I'd just make sure you make a bit of money every week and at the same time compete and get better.
Crunchy! If you eat fast enough