One think im lacking is an arena where we see someone that has built and are sitting on a lot of empty seats. And for it to be a really good example it would also need to be at minimum prices.
I'm currently experiencing that with my lower tier, but after an 0-22 season and demotion that's not entirely unexpected. Even then, you can see the last few games of last season I was still selling every one of those seats. Courtside and luxury boxes are still doing pretty well, too - I actually undershot my pricing on courtside quite a bit, and I'm a little surprised I don't sell even fewer luxury boxes.
I of course also underestimated how much easier it is to be competitive in III now than it was when I was coming up. I still haven't gotten up to the salary floor yet and still managed to win one game and other than my first game, I've been within 6 points in the final minute every other game. I know I'm not getting everyone's best effort either, but I was expecting another 0-22 season and now I think I might have an outside chance of avoiding demotion to IV.
On the general issues being discussed, today's money matters, tomorrow's money matters, and you've got to know what you're going to do. While I'm fond of investing in the arena, I think the real key advice I'd give to anyone listening is that the best thing you can do is try to learn how to compete with lower salaries than your opponents. If you can do that, when you can get your arena built up you'll be able to be even more successful when you can afford the same or greater salaries. Alternately, you need a plan to be able to afford to outspend your opponents all the time, which gets harder the higher you go.