I've heard of merch revenue being up to 220k or so for some teams which can be a bit difference maker but it's impossible to be able to have a team of 1.4mil and still be under your "salary cap". B3 these days seems to basically be about who has the most money so it's kind of a tainted title in a lot of peoples eyes.
I personally wouldn't feel like i'd achieved anything if i did that (not that i have the money to anyway!) but different strokes i guess....