It's a supporter feature...
Transfer Notification
You can now schedule notifications to be sent to your mobile device to notify you when any of your bookmarked players will be sold. Need to get that quick bid in 5 minutes before the deadline? Want to track the player's bid 24 hours before they're sold? Now you can with the Transfer Notification feature!
Go to Preferences> Mobile Setup
You can set it up to send a text or an email. Although I don't receive the score alerts for some reason, the bookmark feature works perfectly.