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Arena Sellout Research

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This Post:
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16515.8 in reply to 16515.1
Date: 2/19/2008 9:06:37 PM
Overall Posts Rated:
00
I think this a great idea. I did a quick survey of DIV in the USA Monday to check out my pricing and expansion plans. The one thing I can say with a high degree of certainty is that no one in DIV USA has more seats than I have, certainly after my expansion in the works. The second thing is that no one sells more than 5 luxury boxes, and that is only if the price is $800. I'm selling 3 at $1000, so I'm planning on reducing my price to $800 in March. I think I could sell 3 at $1100, but 5 at $800 is better.

I'm up to 6-0 and likely not lose again this season, so I think I will be testing the upper limits of DIV attendance. Any suggestions as to where they lie will be appreciated.

Division: IV
PR Staff Level: 1
Season Tickets Owners: 535

Filling Rate:
Bleachers: 4500 our of 4500 last game
Price: $11

Lower Tier: 438 out of 450
Price: 40

Courtside: 92 out of 100
Price: 118

Luxury: 3 of 5
Price: $1000


This Post:
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16515.9 in reply to 16515.8
Date: 2/20/2008 1:42:59 AM
Overall Posts Rated:
459459
Division: 1
PR Staff Level: 8
Season Tickets Owners: 2947

Filling Rate: 100 % for the last 12 games or so
Bleachers: 6300
Price: $17

Lower Tier: 650
Price: $55

Courtside: 120
Price: $145

Luxury: 15
Price: $1000

Once I scored a basket that still makes me laugh.
From: Bevzil

This Post:
00
16515.10 in reply to 16515.1
Date: 2/20/2008 2:41:42 AM
Overall Posts Rated:
7474
Division: I
PR Staff Level: 10
Season Tickets Owners: 1881

Filling Rate: 69.9% - 99.9%

Bleachers : 7000 (currently adding 1000)
Current Price: $16

Lower Tier : 715
Current Price: $60

Courtside Seats : 175
Current Price: $150

Luxury Boxes : 10
Current Price: $1300

From: kuki29

This Post:
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16515.11 in reply to 16515.10
Date: 2/21/2008 3:28:13 AM
Overall Posts Rated:
141141
Div I
PR - 5
season tickets owner: 2030

Bleachers : 4800
Current Price: $20

Lower Tier : 470
Current Price: $70

Courtside Seats : 60
Current Price: $200

Luxury Boxes : 5
Current Price: $1600

sold out last 10 games

Last edited by kuki29 at 2/21/2008 3:28:33 AM

vječna dilema, da li je bolje zabiti koš više ili primiti koš manje?
This Post:
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16515.12 in reply to 16515.11
Date: 2/21/2008 12:41:53 PM
Overall Posts Rated:
00
Division: 2
PR Staff Level: 10
Season Tickets Owners: 1758

Filling Rate: 95-100%
Bleachers: 5000
Price: 15

Lower Tier: 1000
Price: 45

Courtside: 150
Price: 200

Luxury: 0
Price: 0


This Post:
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16515.13 in reply to 16515.12
Date: 2/21/2008 3:12:37 PM
Overall Posts Rated:
88
Division: 1
PR Staff Level: 6
Season Tickets Owners: 2800

Filling Rate: Bleachers & courtside 100%. Lower tier ~80 & Courtside 73%.
Bleachers: 5945 (expanding to 6500)
Price: 20

Lower Tier: 1500
Price: 60

Courtside: 200 (expanding to 250)
Price: 200

Luxury: 15
Price: 1400



Last edited by yanivsag at 2/21/2008 3:13:58 PM

This Post:
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16515.14 in reply to 16515.13
Date: 2/25/2008 10:13:39 AM
Overall Posts Rated:
00
What I found out is that almost every team sells out his courtside seats first! Most teams have about 100-150 courtside seats which shows to be too few. I'm at the moment expanding them from 110 to 250 and this might even still sell out very fast. So my idea is to focus on not having too few courtside seats when expanding!

This Post:
00
16515.15 in reply to 16515.11
Date: 2/25/2008 10:27:46 AM
Overall Posts Rated:
9696
comon guys, are we serious here?

all these neat figures aren't any much good. Attendance depends too much on win/loss of previous game(s). How can you seriously attempt to get somewhere with this kind of information.

It is good to add fanbase, but the fact is no one will know theirs since it is constantly changing, and it is only shown at season start what it is at that point. The rest of the season it is going up and down without us seeing it...


I you still want to do it, I'd say just stick to courtside and luxury boxes, since they are less game-dependant. We might get some usefull info from those numbers since they won't fluctuate that hard.

They are not your friends; they dispise you. I am the only one you can count on. Trust me.
This Post:
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16515.16 in reply to 16515.15
Date: 2/25/2008 11:36:47 AM
Overall Posts Rated:
88
of course,

but maybe from this we can learn the behavior of every sector in the crowd.
Like as Niko has noticed, court side seats sell out more than the other. I believe it's because most people tend to preserve the initial ratio as much as possible which seems to be not optimal.

Last edited by yanivsag at 2/25/2008 11:37:38 AM

This Post:
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16515.17 in reply to 16515.15
Date: 2/26/2008 11:54:25 AM
Overall Posts Rated:
00
It is good to add fanbase, but the fact is no one will know theirs since it is constantly changing, and it is only shown at season start what it is at that point. The rest of the season it is going up and down without us seeing it...


What do you mean by 'fanbase'? I do not believe such a term exists in BB. It is not season ticket holders, for those are determined at the outset of a season and do not change until the next season.



This Post:
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16515.18 in reply to 16515.5
Date: 2/26/2008 2:17:25 PM
Overall Posts Rated:
744744
Division: III
PR Staff Level: 6
Season Tickets Owners: 1,072

Bleachers: 6,000 (currently expanding to 7,020)
Price: $12
Filling rate: 100%

Lower Tier: 800
Price: $45
Filling rate: 83.6%

Courtside: 170
Price: $133
Filling rate: 84.7%

Luxury: 10
Price: $840
Filling rate: 90%

This is only after one home game, and I went ahead and provided my filling rates for each individual section, rather than the arena as a whole. This data is going to fluctuate depending on ticket prices, whether the team is winning or losing, results of previous TV and Cup games, opponent's previous results and current league standing, season ticket holders, PR staff lvl, etc. I'm really not sure what you're trying to get out of this data (but I hope you've upgraded your PR guy).

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