If anything the economy has got better for new players.
When i was starting there was only the 50k per week for first 4? weeks and no TV games.
If you just started a team i would advise that you should be initially concentrating on expanding your arena while you have the 50k per week and not spending it on hiring new staff or buying new players.
1. Get your team performing and winning games to attract fans (especially TV games)
2. Build arenas to accommodate all the fans you can
3. If you think you can afford to support a new PR guy with your current income - buy him to attract even more fans