Having players make the all star game should positively impact your teams merchandising. It only makes sense. When fans see a player on their team in the all star game they're more likely to spend a little more on jerseys, bobble-heaads, and other fan gear. To not over complicate things, it could be kept at that level so their is a little more usefulness to the All Star Games each season. Its nice seeing your players make the team but its even better when you know there's more to it then just aesthetics.
ANOTHER idea is league shared revenue from the all star week. All teams get a small cut from the 3p contest and the ASG. Assume a sold out arena and divide out the money from ticket sells. Tactically speaking, this could give players something else to look forward to, or rather plan for as the season progresses. That small additionally cash could be the difference between getting that last minute role player for your playoff push or you might take it and stash it for the next seasons draftee scouting.
Give the All Star Game more importance to the season
The above was my initial point in joining this forum Perpete. I didn't come here for some low key shots mixed in with personal stance on the topic from another user who doesn't want any real change to the all star system because his own team has failed to produce any players being selected for it over the last few seasons. My stance on this all star game topic is one that benefits the game as a whole even if it potentially helps my competitors over me in the future. His stance after taking a closer look at his recent history seems a lot more personal.
I have no problem with staying civil but i don't believe in letting someone take unnecessary shots at me. It can be played off like it wasn't that but its the subtle things in speech or this case typing that can be poison. I currently enjoy this game but that type of stuff can gradually drive people away from the BB community. As this is a suggestions section, i haven't seen much of anything in the way of suggestions from him on this thread.