When I came back to the game I decided to run my two teams as an experiment. The Utopia team is playing everything by a super-long term strategy and ignoring winning. The USA team is playing everything by an aggressive strategy of grabbing every win, every promotion and making extra revenue by longer cup runs, playoff appearances etc.
For a while my Utopia arena was bigger than my USA. The USA only overtook them when I used promotion money to get from 13 to 14. I guess this season my Utopia violated its founding principle because I spent a bunch of money on staying up after promotion. Next season they are probably going to tank.