Very well explained.
Thanks for the good explanation.One question. Currently my "Homegrown & Locals" revenue is around 15% of the total merch rev. 8 of my 12 players are homegrown, but to be fair, my two best players were purchased from the market. So, how high does the share of this category rise in a totally homegrown team?
For comparison, a homegrown team in the Top Division:Breakdown of MerchandiseMerchandise Categories Amount ($)Team Sales........................$ 52 858Player Jersey Sales.............$ 77 264Homegrown & Locals..........$ 84 573Arena Sponsorships............$ 23 809Merchandise Store..............$ 23 750Total Merchandise..............$ 262 254
HG & Local merchandise is based on the proportion of your team's salaries from home grown and local player, and is a bonus to your Team Sales base merchandise.The estimate I've always used (which is close but not exact) is that Local (same nation as your team but not drafted by your team) salaries count 1x and Homegrown salaries count 1.5x in the numerator, and then divide by your team's total salaries to get the HG&L merch scaleSo if you have 100k in total salaries50k from local players30k from homegrown players20k from foreign playersThen the factor would be (50k + 30k * 1.5) / (100k) = 0.95.And if you had 20k Team Sales, then the HG&L merch would be approximately 19k.I know from actual data with my team that the estimate this comes up with isn't exactly right (it's usually slightly low for my team), but it's a close enough estimate to give you an idea to budget with.